{"id":233,"date":"2023-08-07T11:00:42","date_gmt":"2023-08-07T11:00:42","guid":{"rendered":"https:\/\/floriskreulen.com\/?p=233"},"modified":"2023-08-22T11:55:25","modified_gmt":"2023-08-22T11:55:25","slug":"the-tale-of-the-whale","status":"publish","type":"post","link":"https:\/\/floriskreulen.com\/en\/the-tale-of-the-whale\/","title":{"rendered":"The tale of the whale"},"content":{"rendered":"<p>When Joe Merino introduced the color Blue Whale with a fancy ad featuring a photo of a blue whale. Or so Joe thought. Until Frank Zanderink, an ecologist with a fascination for whales, sent a message. He explained it was a photo of a humpback whale, not a blue whale. It was the beginning of a new campaign with a new story...<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.floriskreulen.com\/wp-content\/uploads\/2023\/08\/JM-WP-Cover.png\" alt=\"\" width=\"1000\" class=\"aligncenter\" size-full=\"\" wp-image-2796\"=\"\"><\/p>\n<p>When Frank explained why whales - or whale poop in particular - are so important for climate control, Joe was deeply impressed. Together, they founded the Whale Poo Ambassadors. Joe became a promoter and sponsor of Frank's 'Seamulation' project. Together with Lisa Helder and Magenta Studio, I created a portrait of Joe's new friend...<\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/649482904?h=a4ebd75b43&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>Whale poop provides fertilization for phytoplankton that absorbs CO2 from the air, is the primary food source for fish, and responsible for 50% of the oxygen in the air we breathe. That's why oceans and seas are often referred to as the 'blue lung.' It's a beautiful story that deserves to be told. Visit Seamulation and... spread the word! <b><a href=\"https:\/\/whalepoosimulation.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Seamulation<\/a><\/b> en&#8230; zegt het voort!<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.floriskreulen.com\/wp-content\/uploads\/2023\/08\/JM-WP-Ambassadors.png\" alt=\"\" width=\"1000\" class=\"aligncenter\" size-full=\"\" wp-image-2796\"=\"\"><\/p>\n<p>Why Joe as a Whale Poo Ambassador? Because Joe likes to produce with respect for nature. And, let's be fair, as a brand selling sweaters, Joe also benefits from a planet that stops warming up in terms of sales.<\/p>","protected":false},"excerpt":{"rendered":"<p>Joe Merino en ecoloog Frank Zanderink richten de Whale Poo Ambassadors op. Een korte docu over het belang van walvispoep.<br \/>\n<br \/>\n<strong>See project<\/strong><br \/>\n&hellip;<\/p>","protected":false},"author":1,"featured_media":635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[36],"class_list":["post-233","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-uncategorized","tag-joe-merino-content-campagne","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":9,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":624,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/posts\/233\/revisions\/624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floriskreulen.com\/en\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}