Joe doesn't have customers, but friends. People who feel at home in the timeless quality of 100% Merino wool. And with whom Joe has built a strong bond over the years. They are the face of the brand and bring it to life in their own way. In a series of portraits, we show who they are, what occupies them, and what they have in common with Joe Merino. This episode: color.

Whether it's flowers or sweaters, color has an impact on you. Joe features sweaters in as many as 94 different colors. To guide people through the vast selection, Joe introduces the color navigator.