The Netherlands is a sheep country. However, sweaters made from Dutch wool have become pretty rare. Since the rise of Fast Fashion and strict environmental regulations, Dutch wool has become a waste product. Joe Merino and The KnitWit studio in Baambrugge decided change that...

Joe Merino and The Knitwit Studio are putting Dutch wool back on the map. As the wool from Dutch sheep is less soft, the sweaters have a more rugged appearance. They don't itch, but they are not for the faint-hearted.